Our Story

Ash Amaira started with a humble beginning in the year 2002 when Divya Bhatia a graduate from the prestigious (National Institute of Fashion Technology) and her husband Sunny Bhatia with his expertise in Retail and International Business started out to establish Ash Amaira as a luxury fashion accessories Brand that would stand apart in designing, quality and craftmanship globally.

As a brand we are dedicated to creating innovative and timeless fashion accessories using Indian embroideries and craftmanship that are rare and stand apart.

Our dedication to quality and craftsmanship has catapulted us into the international markets where we have made indelible impressions with global boutiques, brands and departmental stores.

Ash Amaira products are sold at Prestigious International stores Like Harvey Nichols (Hong Kong), Ludwig Beck (Germany), Duty Free (Paris), Vakko (Turkey), Robinsons (Dubai) among many others.

Global superstars such as Paris Hilton, Aishwarya Rai Bachchan, lady Gaga, Megan Fox have all adorned Ash Amaira accessories in the past.

Our flagship stores at the Iconic Grand Hyatt (Dubai), Taj Mahal Palace (Mumbai), Dlf Emporio Mall and the prestigious Khan Market in New Delhi speak of the dedication and commitment that Ash Amaira stands for!

Brand Vision

  • To be among the leading luxury brands of the world.
  • To be renowned for exquisite Indian craftsmanship and contemporary fashion sensibilities.
  • To offer our customers only the highest quality of accessories made with the finest raw materials.
  • To make products that blend tradition and innovation.
  • To become the ultimate house of luxury, defining style and creating desire, now and forever.


True craftsmen are a rare breed. At Ash Amaira, our craftsmen have a love for perfection and have true dedication to their work. Each piece is put together with the finest materials available, but the most important component we feel is time – because true works of art take time !

At Ash Amaira, countless combinations are played with to see if they capture true ethnic touches which we strive for.

Designs are tried all the time and if they don’t work, its back to the drawing board and the whole process of finding the right blend between design and materials starts all over again.

We source materials from the best manufacturers and each piece is put together by highly trained craftsmen, our products blend tradition and innovation seamlessly. For when you own an Ash Amaira product, you can be sure that it was crafted with all the attention and the time and its a timeless piece of Art !

Global Footprints

Ash Amaira is now a hallmark of high-fashion. Synonymous with reinventing timeless classics for a modern lifestyle, its products feature in some of the most prestigious stores around the globe.

Our Boutiques

DLF Emporio

Shop No. 425, DLF Emporio Mall
4, Nelson Mandela Road, Vasant Kunj
New Delhi- 110070
Tel: +91-11- 41633462
E-mail : emporio@ashamaira.com
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Khan Market

Shop No. 1
Prithvi Raj Market ( Khan Market)
New Delhi- 110001
Tel: +91-11-41633472
E-mail : khanmarket@ashamaira.com
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ITC Maurya Hotel

Diplomatic Enclave,
Sardar Patel Marg
New Delhi- 110021
Tel: +91-11-43721234
E-mail- maurya@ashamaira.com
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Taj Mahal Hotel

Apollo Bandar, Coloba
Mumbai-400001, Maharashtra
Tel: +91-22-22828822/62377400
E-mail : taj@ashamaira.com
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Grand Hyatt hotel

Shop No.2, Grand Hyatt hotel
Sheikh Rashid Road, Riyadh Street,
Dubai, U.A.E
Tel: +971-563153377
E-mail : dubai@ashamaira.com
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