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Our Story

Ash Amaira started with a humble beginning in the year 2002 when Divya Bhatia a graduate from the prestigious (National Institute of Fashion Technology) and her husband Sunny Bhatia with his expertise in Retail and International Business started out to establish Ash Amaira as a luxury fashion accessories Brand that would stand apart in designing, quality and craftsmanship globally.

As a brand we are dedicated to creating innovative and timeless fashion accessories using Indian embroideries and craftsmanship that are rare and stand apart.

Our dedication to quality and Craftsmanship has catapulted us into the international markets where we have made indelible impressions with global boutiques, brands and departmental stores.

Ash Amaira products are sold at Prestigious International stores Like Harvey Nichols (Hong Kong), Ludwig Beck (Germany), Duty Free (Paris), Vakko (Turkey), Robinsons (Dubai) among many others.

Global superstars such as Paris Hilton, Aishwarya Rai Bachchan, Lady Gaga, Megan Fox have all adorned Ash Amaira accessories in the past.

Our flagship stores at the Iconic Grand Hyatt (Dubai), Taj Mahal Palace (Mumbai), Dlf Emporio Mall and the prestigious Khan Market in New Delhi speak of the dedication and commitment that Ash Amaira stands for!

Brand Vision

  • To be among the leading luxury brands of the world.
  • To be renowned for exquisite Indian Craftsmanship and contemporary fashion sensibilities.
  • To offer our customers only the highest quality of accessories made with the finest raw materials.
  • To make products that blend tradition and innovation.
  • To become the ultimate house of luxury, defining style and creating desire, now and forever.